Case Study: Hannah and Wendy, Nudge

Hannah and Wendy, Nudge


"We’re interested in recognising there are really big challenging problems. But small things can start to add up and make a difference. It’s being strong and confident about that"

Hannah Sloggett and Wendy Hart are passionate about celebrating the good stuff happening in Stonehouse in Plymouth. Despite it being one of the most disadvantaged areas in the UK, they have a determination to make a real difference to the area they call home.

They have co-founded Nudge. A grass-roots organisation which aims to tackle the issues of derelict properties, anti-social behaviour and a lack of quality, affordable housing. Sparking positive change without alienating existing residents. One step – or Nudge - at a time.

It’s starting on Union Street, the city’s former night-club hot spot. The clubbers have long moved on and Nudge is moving in. Previously Hannah and Wendy transformed a derelict WW2 bomb-site on the street into Union Corner, a social hub and gathering place. They also arrange the annual Union Street-street party.

Now the two former volunteers have given up their full-time jobs, and put their homes on the line to set up the community business Nudge. The first major project is to transform the derelict Clipper pub into a street market and social housing. As well as having space for micro-businesses to operate from, the Clipper will be a physical link between communities - the existing street and nearby multi-million pound regeneration projects. 

From nothing they have raised £120 thousand pounds to buy the building and secured three-years’ of funding to employ three full-time staff.  The property will provide security and income for Nudge and they are looking at raising £200 thousand pounds from Community Share Offers so others can invest and share their journey.

If successful, the Clipper will be a blueprint for the regeneration of up to three other derelict buildings this year. Hannah and Wendy will also be offering a consultancy service to help other organisations get off the ground.